Kotex

Studies show;

There’s always a new generation of people who menstruate 😱 and their views have evolved 😱😱😱

Kotex’s advertising was the blue liquid to a pad absorbency demo . . kind of unrelatable. 

So we chucked that old girdle in the washing machine and told new menstruation stories through a distinctively Gen Z lens. Evolving Kotex’s graphics system to communicate this fresh energy across a film and social campaign.