Rekorderlig
Refreshing refreshment.
Trad wife meets day out at the races. Not really what you think of when someone says punchy, pioneering Swedish Cider brand. But… that’s kind of where Rekorderlig were at.
So we splashed colour all over those demure millennial pink frocks and injected the vibrancy and playful attitude that the juicy Cider deserved.
A social campaign that spanned two years and peaked with their best performing post to date. At 3.5K reactions on Facebook the April fools pickle juice post picked a peck of likes.
Role: Art Director & Creative Lead
Client: Coca Cola Australia
Agency: Elastic