Daikin Summer

If you can’t stand the heat, go chill in the alps.

How do you make an air conditioner stand out among its arguably equally reliable, equally beige peers?

Remind everyone that it’s not about the aircon, it’s about the perfect climate. Which OBVIOUSLY only a Daikin can provide.

Then create a visual metaphor that inexplicably (and a little inconveniently, imagine the ants) transform a home into an impressive alpine vista.

The result, a campaign that’s breath of cool, clean air amidst the heat and hustle of the urban landscape.