Smeg 40 Years of Classic

Like the turning of a Smeg Classic oven knob, so are the days of our lives.

Smeg had a unique challenge; tell a human story about their classic appliances as the centre of the home . . without featuring people.

My solution; Introducing a sense of warmth and life through the use of sound, reflection, and shadow. A stolen moment in the kitchen away from the commotion of the party. With a logo design to centre on the centre, the timeless Smeg Canali knob.