Easter Show UFO

An unusually moist planet attracts some curious visitors.

For this years Easter show Sydney Water set out to educate people (primarily the small ones) on how to look after our most precious resource, water.

We needed to make some dry info hit home like a gingernut in your grannies earl grey.

After intensive probing an idea landed. Liquid surface water is, in fact, planet earths most unique feature!

So with the help of an alien scientist crew (and everyone’s besties the Wiggles) we delivered a suite of educational content fluidly.

The activation not only exceeded the quiz completion target by 220% it also won best stand, had a traffic count of 90,000 and is a finalist for the AMI Sustainability and Purpose driven award!

A juicy win indeed for Sydney Water and the planet.